Why Use a Certified Residential Specialist (CRS)?

There are over one million REALTORS® in business today. If you are searching for that one-in-a-million REALTOR®, look no further than your local CRS designated professional. Only about 3% of REALTORS® hold the CRS designation today. As a member, CRS designees are held to a higher standard of professionalism. A CRS professional is typically more experienced, knowledgeable and committed than the average REALTOR® at helping the consumer get the most out of their real estate transaction.

"In this fast-paced market place, home buyers and sellers need more than just a REALTOR®," said Toni Sherman of CRS. "Home buyers and sellers need a professional with unique training and know-how to create opportunities, identify potential pitfalls up front, and make the transaction an unqualified success. Home buyers and sellers need a Certified Residential Specialist."

Sherman lists the following reasons that home buyers and sellers should work with a CRS professional:

1. Experience. Every designee must have a proven track record in the business, as well as advanced education in related areas like finance, technology and marketing.
2. Ethics. Every CRS designee is required to maintain membership in the National Association of REALTORS® and to abide by its strict code of ethics.
3. Technology Expertise. The training available to CRS designees includes a strong focus on technology and its applications in the real estate business.
4. Ability to Maximize Profits and Minimize Costs. Every CRS is trained to help clients understand the local market, screen prospective buyers and sellers, negotiate in the best interest of the client, and ultimately ensure a successful home purchase or sale.

This information is meant as a guide. Although deemed reliable, information may not be accurate for your specific market. Please consult a REALTOR® professional for more information on the CRS designation.